Typography (WEB211)

This course offers a thorough exploration of Typography, focusing on its importance in design and communication. It's designed for companies training their employees or individuals looking to enhance their typography skills to create visually appealing and effective designs.

We start the course by exploring Anatomy. You’ll learn to define the anatomy of typography, understand its purpose, and appreciate its brief history. We also include an exercise on improving the readability of a text block, allowing you to apply the concepts you learn right away.

Next, we move on to understanding the difference between Typeface and Font. You'll define each term, learn about their purposes, and get acquainted with font license rules. Through practical exercises, such as creating a logo mockup using fonts, you’ll gain hands-on experience that can be applied in real-world scenarios.

The course continues with the Rules for Typography, where you’ll observe important principles like spacing, alignment, and the emotional impact of fonts. You’ll also learn about the significance of whitespace and when to break conventional design rules. Exercises in this section will help you apply these rules effectively in your projects.

Understanding the Types of Typography is essential for any designer. This lesson covers various types and their roles. You'll participate in practical exercises like creating an ad layout using different types of typography, which will reinforce your understanding and application of these concepts.

Next, we cover Type Hierarchy, focusing on creating effective flow and structure in your designs. You'll learn about Section 508 compliance and proper documentation choices. Exercises will help you apply these structures effectively and document your choices clearly.

The course wraps up with lessons on Building an Efficient Style Guide. You’ll prepare expectations, explore template options, and understand different methods of sharing your style guide. Exercises will involve creating typography templates, ensuring you can implement what you’ve learned in a professional setting.

By the end of this course, you will have a solid grasp of typography principles, enabling you to enhance your design projects, create effective text layouts, and develop comprehensive style guides. Whether training a team or upskilling yourself, this course will equip you with the knowledge and skills to make impactful typographic decisions.